Our Team

We have developed a small team of experts to help assist each business to grow.

CynestX Executive Team

Emma Weaver - CEO - CynestX 


Entrepreneur, International Author, Speaker, Business mentor and Tedx Enniskillen Organiser, Emma will lead our team and be directly involved in Business Intake as well as running our Incubator Start weekends. These weekends will be an integral part of the recruitment process, they will have a packed schedule and will help every business to reach their potential. She will use her energy and business acumen to help select the most innovative E-Commerce startups as well as building relationships with our partners.


Colleen O'Donaghue - Finance Director - CynestX 


Colleen provides advice to all Incubator companies on the set up of their financial management. Providing a Sage accounting package setup in partnership with Sage. She will guide and mentor the businesses on the best way to manage the day to day financials of their business, as they manage growth, capital requirements and cashflow. She also will advise on VAT registrations and cross border requirements for trading across Europe. Each business will benefit from the financial setup and management as part of the setup of the business in the incubator programme.

C Woodhouse - Legal Director and Solicitor - CynestX 


Clare is an English Solicitor ,based in the Channel Islands. She provides legal advise and structure for all businesses entering the Cynestx Incubator programme. She also reviews all contracts, agreements and terms for work undertaken or agreed by companies on the incubator programme. She is at hand for mentoring and advise for all incubator companies to help protect IP and Trademarks for international expansion.


 Isobel Woolner - Client Acquisition and Training - CynestX

Isobel has a varied career working initially in America then joining PWC in England. She later became a Director at Pitman Training, Norwich and finally became a lecturer at Norwich City College. With business training at the heart of her expertise, she provides a valuable insight into the required knowledge base needed to help business startups grow 

Charlie O'Connor - Chairman - CynestX 


Charlie has over 25 years experience in e-commerce across the UK, Europe and USA. Charlie will provide a current overview on what has to be done to make an e-commerce site work in todays market. He was CTO at an International ECommerce transport company and he currently sits on the board of two fast growth e-commerce businesses. He is a Shopify Partner and has worked as a business mentor for Fermanagh, Leitrim & Sligo Enterprise Boards. He also mentored for Fermanagh Enterprise for 5 years, and has been the Head of Digital Enniskillen for the last 3 years.



2024 - Advisory Mentor Team

  • Miss B Henderson - Design and Fashion Photography
  • Mr. B Dolan - Business Plan Development Advisor
  • Mrs. Mary Peters - Branding Graphic Design & Product Photography, Social Media Advisor
  • Mr D Haran - Business Lecturer ATU Sligo - Risk Advisor and Insurance expert
  • Mr P Gallagher - Agri Business Mentor
  • Mr M Grainger - IT Security Advisor
  • Mrs Bridie Williams -  B2B Sales Development 
  • Mr C Malone - Internal Systems and Admin
  • Mrs D OConnor - GDPR Advisor
  • Mr JN Mchugh - Accountant and Irish Company Advisor
  • Ms P Dellon - SEO Advisor, Google Partner.
  • Mr A Keys - Technical advisor for service platforms
  • Ms K Mcbride - Product photography for Ecommerce
  • Mr C Gordon - Technical and programming, Ecommerce
  • Mr A Trypple - Shopify advisor